High Celebrities selling Tata Play: Branding At Its Greatest


In January this yr, one of many main DTH service suppliers in India, Tata Sky, underwent a whole revamp. The corporate has been rebranded to Tata Play. Not solely have they obtained a brand new identify, however additionally they have gotten a brand new, refreshing look which is younger and vibrant. Tata Play has supplied leisure to quite a few households throughout the nation through the years. Their earlier tagline was – Isko laga dala toh life jingalala. The corporate pledged to stay true to its slogan, they usually have for a number of years now.

Earlier than we focus on the position of varied celebrities in selling the brand new model and what the revamped firm has in retailer, let’s check out what the corporate goals to attain with its rebranding.

Tata Play: The Purpose of the Rebranding

Tata Sky’s transformation into Tata Play isn’t just a reputation change; as a substitute, the corporate has a brand new id and route with the rebranding. The brand new model portrays an inclusive leisure platform that serves as a one-stop answer for all leisure wants of the Indian viewers.

Unravelling the brand new model id, Harit Nagpal, MD & CEO of Tata Play, threw some mild on the rebranding, saying that these days content material is obtainable all around the web, however the problem of viewers lies within the accessibility of content material from a single place. Tata Play goals to make content material extra simply discoverable and accessible from a single supply in order that it may be simply consumed by the plenty.

Talking on the essence of the brand new model, Tata Play’s Chief Communications Officer, Anurag Kumar, commented that the identify “Tata Play” is impressed firstly from the model “Tata”. That manner, the corporate borrows and reinforces the belief, high quality, values, and recognition of India’s main model. Secondly, the phrase “Play” has been rigorously chosen to depict a spread of issues comparable to ease, simplicity, enjoyable, and youthfulness. The model colors purple and pink paired with white and darkish blue improve the vibrance and uniqueness of the id.

The Revamp: Leisure at its Greatest

OTT platforms present entry to wealthy content material, worldwide in addition to home. Therefore a overwhelming majority of individuals now choose consuming content material on OTT platforms.

To maintain up with the buyer’s expectations, the model considered citing one thing distinctive. Two years in the past, they launched OTT platforms together with their DTH service. The infusion was created by merging the DTH packs and OTT platforms.

And the corporate skilled environment friendly development of their content material distribution. Proper from the start of their service distribution, they efficiently unfold smiles. Present process pivotal evolutions every time have certainly upscaled their place in content material distribution.

With DTH affords and OTT platforms clubbed into one, the corporate proves itself to be the perfect content material distribution supplier.

Celebrities Taking the Result in Promote Tata Play

With the large rebranding, Tata Play has promised to make their subscribers’ lives extra jingalala. It has been tremendously difficult to reside as much as the expectations of what folks crave. However the model has gained huge success in fulfilling their leisure wants.

The model earlier than its rebranding has gained the hearts of hundreds of thousands of individuals throughout India. And Tata Play is carrying its legacy ahead, nonetheless holding the religion of its current customers. he DTH service supplier partnered with a few of the well-known stars in India. High celebrities like Saif Ali Khan, Kareena Kapoor Khan, R Madhavan, and Priyamani have been roped in to promote the brand new choices with enjoyable and quirky TVCs.

. Their prime goal was to achieve out to potential audiences throughout the globe. In a nutshell, we will say that the model is leaving no stone unturned to advertise the rebranding technique.

New Packs and Gives of Tata Play

Not solely has Tata Play merged DTH and OTT right into a single platform, however it additionally went a step forward and fused these two in its new vary of combo packs.

The Tata Play Binge Combo packs have been launched the place in a single subscription pack, you get the perfect of TV broadcast channels and limitless OTT content material from 12 OTT platforms plus Amazon Prime Video and Netflix. You’ll be able to both watch them on the Tata Play Binge app in your cellular or your TV. You will get the Tata Play Binge+ set high field to stream your combo pack or use an Amazon Hearth TV Stick – Tata Play version for different set-top packing containers.

As Tata Play has included the OTT big Netflix in its companies, it has launched particular Tata Play Netflix Combo packs the place you may benefit from the numerous Netflix library together with DTH channels and content material from different OTT apps. And all of those in a single subscription pack.

With rigorously thought out branding and promotional technique, Tata Play’s model worth is anticipated to skyrocket very quickly.