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Fashion photography refers to that genre of photography that mingles with the world of fashion. Fashion photography captures the relationship between the fashion model and their clothes. It includes shooting spreads for fashion magazines and taking photographs of clothes on the runways, showrooms, and lookbook locations. It is an artful career or can be widely commercial if you work with top-notch fashion houses.
Bruce Weber- an ace photographer in the world of fashion
Bruce Weber is an eminent fashion photographer and filmmaker from America. He has been associated with several humanist portraits and photographs of artists, actors, and athletes. Born in rural Greensburg in Pennsylvania in 1946.
He became a pre-eminent photographer in the world of fashion in the 1980s and continues to be one of the most popular and influential photographers across the country. He has worked with top fashion brands like Calvin Klein, Ralph Lauren, Karl Lagerfeld, Gianni Versace, and Abercrombie & Fitch.
Be aware of your projects
According to him, if you want to become a fashion photographer, skills are essential, but you have to be aware of the brand you are clicking pictures for. Good fashion photographers know about the fashion brand and their individuals. While commercially working for fashion brands, they should know the codes of the fashion house. This would also help them advance better in their career.
Be aware of the styling conventions of the fashion brand or house
In the case of fashion editorials, they should be mindful of the styling conventions of the publication. Fashion photographers know everything about the latest news and updates of the industry, and they know their work reflects a real moment of culture- they know how to create the perfect image that will stay relevant for several years later.
Strong interpersonal skills
Besides a solid understanding of the modern fashion world, a professional should have strong interpersonal skills. The photographer is just one person in a large team with hairstylists, models, fashion stylists, makeup artists, and sewists on every fashion shoot. The shoot depends upon the dynamics of the shoot required during that time. The fashion photographer is viewed as a leader, and it is their responsibility to make the model and team comfortable in the location.
Technical skills
Like the industry, fashion photographers have to be aware of the latest developments to choose their gear accordingly for the final photoshoots effectively. The camera and the accessories a fashion photographer uses are essential as well. The key here is to be comfortable with the equipment to conduct the photo sessions smoothly.
According to Bruce Weber, photographers have more responsibilities than just taking the right shots on location. They need to set up the photoshoot and work with artificial and natural lights. At the same time, they should work in many places like studios, outdoor locales, runways, or couture presentations during Fashion Week. They should also have photo editing skills as there are times when they need to edit the photographs they take.